I'm a young and active woman always seeking for new professional and personal activities.
I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.
Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.
I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).
I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.
E-reputation: Social surveillance for Sage's brand Ciel.
Social commerce tool: Bazaarvoice Technical specifications, tools evolution. Social animation and reporting.
Redesigning of the online customer center: UX website usability, wording, evolution and cross-sell campaigns.
Emails & Landing Page: UX usability, Best practices.
Customer paths: Technical specifications, customer paths for web projects.
Loyalty & relationship marketing: Marketing plan focused on customer loyalty (events, game contests, seasonal campaigns, etc.)
Launching of a new business model: New economic model launched over the installed base of customer with a specific message and tone of voice. Creation of specific guidelines for this new service.
Since 1981, Sage has been offering a large range of software for any size of company working in any business. Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.