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Aurore Mignot

Aurore Mignot

Digital & Software Marketing Specialist

36 years old
Paris area (94160) France
Employed Open to opportunities
I'm a young and active woman always seeking for new professional and personal activities.

I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.

Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.

I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).

I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.

That’s me.
So, would you like us to meet?
  • Marketing Automation: Eloqua Oracle Power User&Salesforce Pardot
    Targeting, Customer journey, Trigger marketing, Welcome cycle, Conversion journey by cross-sell and Try and Buy.
  • Online Loyalty & CRM: Microsoft Dynamics & Salesforce CRM
    Technical specifications, Q&A, launching of loyalty paths developed especially for Microsoft Dynamics CRM.
  • Webmarketing: Website: www.ciel.com
    • E-reputation
    • Social commerce tool
    • Redesigning of the online customer center
    • Emails & Landing Page
    • Customer paths
Detailed Description
  • E-Commerce:
    • Setting up of direct debit payment transactions on the website www.ciel.com.
      Buyer’s journey design, technical specifications and Q&A.
    • Marketing campaign: Merchandising of the online customer center, UX design, trigger marketing (Email, Landing Page, Online media plan...) online writing.
  • Webmarketing: Website: www.ciel.com
    • E-reputation: Social surveillance for Sage's brand Ciel.
    • Social commerce tool: Bazaarvoice
      Technical specifications, tools evolution. Social animation and reporting.
    • Redesigning of the online customer center:
      UX website usability, wording, evolution and cross-sell campaigns.
    • Emails & Landing Page: UX usability, Best practices.
    • Customer paths: Technical specifications, customer paths for web projects.
  • Loyalty & relationship marketing: Marketing plan focused on customer loyalty (events, game contests, seasonal campaigns, etc.)
  • Launching of a new business model: New economic model launched over the installed base of customer with a specific message and tone of voice.
    Creation of specific guidelines for this new service.
Company Description
Since 1981, Sage has been offering a large range of software for any size of company working in any business.
Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.
Company website