I'm a young and active woman always seeking for new professional and personal activities.
I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.
Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.
I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).
I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.
Inspire Quadient : Developped by Quadient (a Neopost Company), I adapt the product offer for Neopost customers and prospects' needs.
OMS-500 : I define the go-to-French-market strategy for this product including local business model, promotion plan, selling strategy (business strategy and back-office operations) and all the marketing assets required to sell it.
Valipost : Solutions dedicated to key account and high volume customers to prepare and sort their mail. My role is to define the development roadmap and marketing strategy for this range of product.
Definition of the product development strategy (functionnalities, add-ons, pricing, network of selling...)
Definition of the communication and marketing plan for each product
Business and strategy's reviews before the French executive board
Definition and writing of the marketing tools and communication pieces
Marketing plan definition to be executed by the marketing operational team
Neopost is a French company, the leader on the market of professionnal mailing solutions for B2B customers. To adapt to new laws and needs its customers are facing, Neopost develops and sells softwares and saas solutions for enhacing, preparing and broadcasting companies' documents.
E-reputation: Social surveillance for Sage's brand Ciel.
Social commerce tool: Bazaarvoice Technical specifications, tools evolution. Social animation and reporting.
Redesigning of the online customer center: UX website usability, wording, evolution and cross-sell campaigns.
Emails & Landing Page: UX usability, Best practices.
Customer paths: Technical specifications, customer paths for web projects.
Loyalty & relationship marketing: Marketing plan focused on customer loyalty (events, game contests, seasonal campaigns, etc.)
Launching of a new business model: New economic model launched over the installed base of customer with a specific message and tone of voice. Creation of specific guidelines for this new service.
Since 1981, Sage has been offering a large range of software for any size of company working in any business. Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.