Experience

Software Product Manager

Neopost France
Since June 2016
  • Product owner for 3 ranges of products :
    - Inspire Quadient : Developped by Quadient (a Neopost Company), I adapt the product offer for Neopost customers and prospects' needs.
    - OMS-500 : I define the go-to-French-market strategy for this product including local business model, promotion plan, selling strategy (business strategy and back-office operations) and all the marketing assets required to sell it.
    - Valipost : Solutions dedicated to key account and high volume customers to prepare and sort their mail. My role is to define the development roadmap and marketing strategy for this range of product.
  • Definition of the product development strategy (functionnalities, add-ons, pricing, network of selling...)

CRM Marketing Manager

Twenga Solutions
November 2015 to June 2016
  • Prospect & Customer installed base strategy definition (automation campaigns)
  • Database management : Analysis, segmentation, qualifications rules
  • Funnel management : stage definition and automation of the leads workflows between Marketing Automation and CRM.
    Process definitions and documentatons for sales to manage leads.
  • Lead generation strategy definition for email channel

Marketing consultant

Les Editions Cauris
Since 2016
  • Marketing consulting
  • Webmarketing strategy
  • Marketing materials creation

Webmarketer and Marketing Automation Specialist

Sage, Ciel brand
Since September 2010
  • Marketing Automation: *Eloqua Oracle Power User*&*Salesforce Pardot*
    Targeting, Customer journey, Trigger marketing, Welcome cycle, Conversion journey by cross-sell and Try and Buy.
  • Online Loyalty & CRM: *Microsoft Dynamics* & *Salesforce CRM*
    Technical specifications, Q&A, launching of loyalty paths developed especially for Microsoft Dynamics CRM.
  • Webmarketing: Website: www.ciel.com
    - E-reputation
    - Social commerce tool
    - Redesigning of the online customer center
    - Emails & Landing Page
    - Customer paths

Channel Marketing and Communication Assistant

Sage - SMB/CRM Business Unit
October 2008 to August 2010
  • Channel Marketing, Event & Communication for Sage CRM Software Resellers

Skills

  • Initiative
    I'm a problem solver, I can have 1000 ideas to find a solution to a problem with minimum impacts and maximum satisfaction.
  • Curiosity
    I love understanding the whole picture of what I'm working on, for this reason I'm a specialist for question marking.
  • Strategy
    My well developed sense of coherence allows me to make the right decision and request so a whole project or marketing plan is consistent and succesfull
  • Autonomy
    Years of project managements and strategy definition have made it really easy for me to work self-directed.
  • Social skills
    I feel at ease working with any kind of professional from my team, others or even board members.
  • Creative Writing
    I love fine words, and give weight to the words used to describe an action or benefice for a product.
  • Creativity
  • Flexibility
  • Optimism
  • Open-mind
  • Enthusiasm
  • Problem solver
  • Fun maker
  • Marketing Automation
    - Eloqua: Certification B2B Master Oracle Marketing Cloud Academy
    - Salesforce's Pardot
  • Customer relationship management
    Microsoft Dynamics CRM
    Salesforce
  • Office Suite
    Microsoft Office (Excel, PowerPoint, Word, OneNote)
    Google Apps
  • Processing
    Microsoft Visio
  • UX design
    Balsamiq Mockups
  • CMS
    SiteCore : Certification Marketer level
  • Analytics
    - Google Tag Manager
    - Google Analytics
    - AT Internet Xiti
  • Creative Suite
    Knowledges on :
    - Adobe Illustrator
    - Adobe Dreamweaver
    - Adobe Photoshop
  • HTML
  • English
    Fluent (TOEIC : 965 (05/2010))
  • Spanish

Interests

  • Prize for the best Master Thesis on customer loyalty in mobile telecommunications
  • Lomography - Silver Photography and Instant Photography
  • Salsa & Bachata
  • Decoration DIY
  • Lego Master Builder

Education

Master’s degree specialized in Marketing and communication

Business School in Work/Study Program – ISTEC Paris
September 2008 to June 2010

This degree was organized as a sandwich course. It was a great way to learn precision and professionalism and to gain maturity.
I could offer my skills and learning abilities to any international enterprise.
I spent 80% of my course working at Sage, which enabled me to handle long-term projects in autonomy.

International Business Bachelor

Weller International Business School // Manhattan Institute of Management
September 2007 to June 2008

This degree was split into one semester in Paris and the other in New York at the Manhattan Institute of Management.
During this year between Paris and New York, I had to manage an 9-month international business development project for a French company who was planning on developing its activity in New York.
This year gave to my profile a business/marketing orientation.

HTC in B-to-B Communication

Sup de Pub - Groupe INSEEC
September 2005 to June 2007

In this school purely dedicated to communication and publicity, I obtained a Higher Technical Certificate diploma (BTS) specialized in B-to-B Communication.
I got from this training a great brand management culture and knowledge.
It was also the first professional situation where I was able to work in autonomy during the 2 internships I realized, firstly in an IT small business and later in a Media group.

French Baccalaureate in Economic and Social Sciences

Montalembert Private School
September 2004 to June 2005