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Aurore Mignot

Aurore Mignot

Digital & Software Marketing Specialist

34 years old
Paris area (94160) France
Employed Open to opportunities
I'm a young and active woman always seeking for new professional and personal activities.

I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.

Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.

I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).

I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.

That’s me.
So, would you like us to meet?
  • Product owner for 3 ranges of products :
    • Inspire Quadient : Developped by Quadient (a Neopost Company), I adapt the product offer for Neopost customers and prospects' needs.
    • OMS-500 : I define the go-to-French-market strategy for this product including local business model, promotion plan, selling strategy (business strategy and back-office operations) and all the marketing assets required to sell it.
    • Valipost : Solutions dedicated to key account and high volume customers to prepare and sort their mail. My role is to define the development roadmap and marketing strategy for this range of product.
  • Definition of the product development strategy (functionnalities, add-ons, pricing, network of selling...)
Detailed Description
  • Definition of the communication and marketing plan for each product
  • Business and strategy's reviews before the French executive board
  • Definition and writing of the marketing tools and communication pieces
  • Marketing plan definition to be executed by the marketing operational team
Company Description
Neopost is a French company, the leader on the market of professionnal mailing solutions for B2B customers. To adapt to new laws and needs its customers are facing, Neopost develops and sells softwares and saas solutions for enhacing, preparing and broadcasting companies' documents.
Company website
  • Prospect & Customer installed base strategy definition (automation campaigns)
  • Database management : Analysis, segmentation, qualifications rules
  • Funnel management : stage definition and automation of the leads workflows between Marketing Automation and CRM.
    Process definitions and documentatons for sales to manage leads.
  • Lead generation strategy definition for email channel
  • Marketing consulting
  • Webmarketing strategy
  • Marketing materials creation
Company Description
Les Editions Cauris is a start-up business developing innovatives solutions to complete Sage's softwares usage.
  • Marketing Automation: Eloqua Oracle Power User&Salesforce Pardot
    Targeting, Customer journey, Trigger marketing, Welcome cycle, Conversion journey by cross-sell and Try and Buy.
  • Online Loyalty & CRM: Microsoft Dynamics & Salesforce CRM
    Technical specifications, Q&A, launching of loyalty paths developed especially for Microsoft Dynamics CRM.
  • Webmarketing: Website: www.ciel.com
    • E-reputation
    • Social commerce tool
    • Redesigning of the online customer center
    • Emails & Landing Page
    • Customer paths
Detailed Description
  • E-Commerce:
    • Setting up of direct debit payment transactions on the website www.ciel.com.
      Buyer’s journey design, technical specifications and Q&A.
    • Marketing campaign: Merchandising of the online customer center, UX design, trigger marketing (Email, Landing Page, Online media plan...) online writing.
  • Webmarketing: Website: www.ciel.com
    • E-reputation: Social surveillance for Sage's brand Ciel.
    • Social commerce tool: Bazaarvoice
      Technical specifications, tools evolution. Social animation and reporting.
    • Redesigning of the online customer center:
      UX website usability, wording, evolution and cross-sell campaigns.
    • Emails & Landing Page: UX usability, Best practices.
    • Customer paths: Technical specifications, customer paths for web projects.
  • Loyalty & relationship marketing: Marketing plan focused on customer loyalty (events, game contests, seasonal campaigns, etc.)
  • Launching of a new business model: New economic model launched over the installed base of customer with a specific message and tone of voice.
    Creation of specific guidelines for this new service.
Company Description
Since 1981, Sage has been offering a large range of software for any size of company working in any business.
Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.
Company website
  • Channel Marketing, Event & Communication for Sage CRM Software Resellers
Detailed Description
  • Channel Marketing: Channel animation of the CRM resellers for Sage CRM products
  • Project management: event management, marketing program creation
  • Communication & Press Relationship for Sage’s CRM Activities
  • Design project management: relationship management with agencies and Sage’s internal design team, creation follow-up, guidelines definition
Company Description
Since 1981, Sage has been offering a large range of software for any size of company working in any business.
Company website

Creative writing for a specialized blog

Lacour Mobilier de Bureau
February 2011 to September 2011
La Courneuve
France
  • Writing of blog posts
  • Product-oriented speech
  • Targeted content for search engine optimization